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Marketing Begins of Camping Program

May 17, 1987

A pilot program for sales and marketing of the American Adventure family camping program, providing rentals or leasing of recreational vehicle facilities, has started at the Butterfield Country Resort, 38000 Highway 79, Temecula.

Calmark Financial Corp. recently purchased American Adventure equipped campground resorts in nine states for $65 million. William F. Friery, a leader in the timeshare vacation resort field, has been named vice president of sales and marketing.

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