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Tv Sweepings

May 24, 1987

If I were a programming exec at a local TV station, during sweeps week, I would do a story on a Nielsen family.

Each Nielsen family being representative of thousands and thousands of TV homes, if I did a story on one, they'd watch themselves and drive up my ratings.

But no, nobody would do a story like that . . . it wouldn't be honest.

STEVEN DORFMAN

Los Angeles

DR

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