If you're the kind of person who loves to stay inside all day but feels decidedly, well, pale next to the glowing countenances of your friends, then here's some good news for you: You can have a beautiful, golden tan that's absolutely fake--but it looks real!
Don't wince. This isn't that bright orange look churned out by makeup manufacturers in the '60s and '70s. Those fake tans made you look more like a Barbie doll left out too long in the microwave than a golden Adonis.
Thanks to a bronzing powder for women by Guerlain, and various bronzing gels for men by such companies as Aramis, Jan Stewart and Clinique, you can make cocoa-brown George Hamilton turn green with envy.
The bronzers for women cost about $17. The gels for men cost about $8. Both are selling briskly at I. Magnin in Sherman Oaks to customers who don't want to expose their skin to the damaging rays of the sun.