CHAUNCEY, THE COUGAR
The Lincoln-Mercury big cat appeared in TV commercials from 1973 to 1981. Chauncey, who was owned by two California professional animal trainers, was the car's official mascot although other cougars sometimes appeared in the television commercials. Chauncey died in 1979 and the cougar campaign continued until 1982 when a youngster was mauled by a promotional cougar hired in the Pittsburgh area.
CHARLIE, THE TUNA
The animated, second-rate fish who's forever trying to trick fishermen into catching him has appeared in Star-Kist Tuna TV commercials from 1961 to the present. Charlie's voice was that of Herschel Bernardi's until the actor's death last year. Now a similar voice speaks for Charlie, who is used to being told, "Sorry, Charlie," or "But Charlie, they don't want tunas with good taste, they want tunas that taste good."
MORRIS, THE CAT
The finicky feline in 9-Lives cat food commercials has been making television appearances since 1969. Owned by Star-Kist Foods, of which 9-Lives is a subsidiary, the present Morris, found in an animal shelter in New England, took over after the original, from a Chicago shelter, died in 1978 at the age of 17. Known for their snooty looks when confronted with other cat-food brands, both Morrises were once alley cats.