Robert Hilburn's article on Elvis pays respect to the man's talents, but Hilburn seems to have several misperceptions ("The Tragic Elvis," July 12).
He speaks of the sideshow atmosphere of merchandising and image marketing that goes on around Elvis' name, and states that Elvis would not have been embarrassed by this. Having known Elvis personally from 1967 until his death 10 years later, I believe Elvis was embarrassed by the carnival dealings of his management and that the continued sideshow atmosphere surrounding much of his legend would embarrass him today.
Yes, he had a sense of humor about himself and he often poked fun at his image, but that doesn't mean he didn't have feelings when it came to being tasteful or tacky. Elvis had a sense of taste and class which, unfortunately, often did not filter down to either his management or his promoters.
Elvis wasn't "seduced again by fame." He wasn't quite sure he really deserved the adulation, but he accepted it with love and humility and he often told his fans who yelled "You're the King!" at concerts that "No, I'm just Elvis. Jesus Christ is the King."