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PR People See Need for 'Educating' Clients

July 26, 1987

The three ingredients to look for in a public relations agency are: reputation, expertise and results. The public relations profession has progressed much like the medical industry. For treatment of eye disorders, a person would be advised to visit an ophthalmologist. For public relations programs, real estate corporations should go to an agency that specializes in real estate clients.

RICHARD S. BORDEN

Westlake Village

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