Blue Chip Cookies, a smallish company out of San Francisco, is cooking up an unusual way to promote what has become almost commonplace among snack fiends.
Now that soft-cookie retailers can be found in every mall and on nearly every other street corner, President Matt Nader thinks it's time the cookie had its very own day.
"It's just like having National Secretaries Day," said Nader, who has built the $7-million company on the recipes of his wife, Lori. "It will just be a fun thing to do."
An exact date hasn't been picked out yet, but Nader figures that sometime during the holidays would be ideal "because that's when people indulge."