The Los Angeles ad firm Chiat/Day has long had a reputation among its clients for two things: great ads--and, occasionally, organizational chaos.
Now, however, it faces the demands of its giant new client Nissan--that in one fell swoop last month doubled the billings of the firm's Los Angeles office. As a result, Chiat/Day announced on Friday a string of management changes that more carefully define who's the boss. For the first time, the agency named chief executives at each of its three offices.
Key among them, Bob Wolf, 45, current general manager of the agency's New York office, has been named president and chief executive of the Los Angeles office. At the same time, Chairman Jay Chiat, 55, will assume control of the New York office as president and chief executive. And Fred Goldberg, 46, currently chief operating officer at Chiat/Day, has been named president and chief executive of the San Francisco office.
"Our goal isn't just to do good work for Nissan, but to do good work for all of our clients," said Lee Clow, the agency president and executive creative director of all three shops. He said the agency will hire about 80 new workers to handle the $150-million Nissan account, which the agency picked up last month.