A little MTV goes a long way. "Friday Night Videos" doesn't come on until 1:30 in the morning. "The Tonight Show" only rarely features musicians. David Letterman rarely gives pop musicians more than a couple of minutes at the end of the night. Fox Television's "Late Show," which tried to have the strongest pop music presence of any late-night TV show, is being replaced by a comedy-oriented program.
When it comes to late-night television, it seems, pop music fans don't have much to look at. And for those who want a show with an adventurous, offbeat, rock 'n' roll sensibility, the choice is simple: Letterman or nothing.
But a change may be in the works, courtesy of one of Los Angeles' most offbeat and adventurous record labels. The Santa Monica-based Rhino Records started as a record store, turned into a label and has branched into video and film. Now, Rhino is quietly preparing a late-night show for ABC.
Entitled "Club Rhino," the program is not yet guaranteed a slot on ABC's lineup. But the label is currently working with Heritage Entertainment on a low-budget pilot presentation--and if ABC likes what it sees, Club Rhino will wind up on the air as many as four nights a week.