Cedar Rapids, Iowa, ain't exactly a movie town (last film shot there: "Dribble," a cheapie about female basketballers). So it's hardly surprising that the town is in a tizzy over "Farm of the Year," a bigger-budget drama examining the plight of farmers. Focus of the tizzy: star Richard Gere.
The town's abuzz with gossip about his whereabouts as the pic films around eastern Iowa. Even before shooting began earlier this month, townsfolk were badgering the local media for leads on the elusive actor.
So local WMT-FM deejay Dennis Green decided to have a little fun: He aired the Emergency Richard Gere Sighting System. In place of the familiar alert tone came a long female scream--" Oh, Rii--chh-arrrrrrd. "
"If it had been an actual sighting," Green jokes on his tape, "listeners would have been instructed where to swoon and how to make an actual embarrassment of themselves."