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The Video Business

September 28, 1987|KEITH BRADSHER

Los Angeles residents' fascination with movies and television extends to VCRs, according to a study in May by A. C. Nielsen Co. The metropolitan area has the third-highest percentage of television-owning households with VCRs in the nation--62.2%, the study said. Only snowy Anchorage (70.6%) and night owl Las Vegas (63.3%) households are more likely to own a VCR.

But Allan Schlosser, spokesman for the Washington-based Electronics Industries Assn., cautioned that such numbers are "at best an inexact science." Difficulties remain in determining how many are purchased by existing VCR owners, how many are bought for office use and how many early models have been junked, he said.

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