Just when you thought kids had every consumer electronic gizmo imaginable, along comes Fisher-Price with yet another wanna-have for today's sophisticated vid kid.
The toy maker's latest offering--timed to take advantage of the Christmas season--is a black-and-white video camera and sound recorder with its own television playback system. In essence, the $225, two-pound system is a child's version of last Christmas' favorite adult gift: the camcorder.
Although the system won't be shipped to toy stores until next month, Toys 'R' Us, the nation's largest toy retailer, is already predicting that it will be among the top sellers this Christmas. "It's an exciting product," says a spokeswoman. "It's intriguing not just for the child, but for the parents as well."
For Fisher-Price, the East Aurora, N.Y.-based Quaker Oats subsidiary, the kiddie camcorder represents its most substantial move yet to capture a larger piece of the toy market.