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MEMO

The Pet Industry

October 05, 1987

Pet store customers are growing older, according to Pet Supply Marketing magazine in Duluth, Minn. This reflects not only a national aging trend but also an increased interest in pets among adults, said David Kowalski, the magazine's editor. The trend is noticeable among buyers of tropical fish, he said. "We're seeing the elevation of the aquarium hobby to something that's going beyond a kid's pastime."

AGES OF PET STORE CUSTOMERS 12 and under 5.71% 13-19 9.55% 20-29 24% 30-39 28.6% 40-64 22.87% 65 and over 9.61% Source: Pet Supplies Marketing

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