Cochrane Chase, Livingston & Co., one of Orange County's largest advertising agencies, has lost a $1.5-million account with Seafood Broiler restaurants and has trimmed its staff to about 90 by laying off 17 people, sources said Wednesday.
The agency could not be reached for comment.
But according to sources--some of them former Cochrane staff members--the layoffs are the result of a losing streak that began in July of 1985 when the beleaguered agency lost its $12-million contract with Carl Karcher Enterprises.
Cochrane Chase was able to replace some of that business with new accounts--primarily Lucky Stores' Southern California Food Division. But in February, the agency lost a second major piece of business, its $12-million Lucky Stores account. And a week later, Epson America canceled its $5-million advertising contract with Cochrane Chase.
Last spring, Cochrane Chase lost PacTel Cellular's $1.9-million Bay Area business. While the agency still has several PacTel accounts, sources said, the agency is smarting from the defections over the last two years.