A panel seeking to set new standards for the teaching profession named 34 more educators and civic leaders to its board of directors and hired a Detroit educator as its first president. James A. Kelly, newly named to run the National Board for Professional Teaching Standards, told a news conference: "We must have better schools and better education. . . . The country is betting its future on the schools." The board will spend the next several years developing a series of tests and other ways of measuring the caliber of top elementary and secondary schoolteachers. Kelly, now president of the Center for Creative Studies in Detroit, said it may cost up to $50 million before the first certificates are awarded.