Get out your secret decoder rings, folks. Captain Midnight is about to return.
For those who have forgotten--or who are too young to remember--Captain Midnight is a fictitious superhero. When he wasn't fighting Ivan Shark and protecting the world from other evil-doers, Captain Midnight sold Ovaltine with all the gusto that Cal Worthington sells cars.
Now, just months after Oliver North denied during the Iran-Contra hearings that he used secret codes that were "from Captain Midnight," that hero of radio and television returns after a 30-year absence.
But you don't need a secret decoder ring to figure out why. Quite simply, Ovaltine sales--which flattened over the years--fell sharply a few years ago when the drink's malt taste was replaced with a sugary sweetener and the glass bottle was replaced with a cardboard canister.