NEW YORK — Hebrew National rejected a rapping deli owner, a chainsaw juggling act and more than 12,000 other entries in favor of a trim model for the company's new advertising campaign.
The ad, designed by Lisa Levy, proclaims the shapely model has more fat than Hebrew National salami. Levy, a 31-year-old art director for a New York ad agency, entered the contest as an individual and collected the $83,000 prize.
The model falls about 4% short of Hebrew National salami's vital measurement--83% fat free, the ad says. The ad will be used both in print and on television, a company official said.