Not to kick a dead camel . . . but we couldn't help but notice that RCA-Columbia Pics Home Video is going pretty far in its promotion of the "Ishtar" video, due Nov. 17.
In fact, they're going clear to Morocco--which is where the $40-million-plus Warren Beatty/Dustin Hoffman/Elaine May bomb was filmed.
That is, two grand-prize winners of the "Road to Riches" sweepstakes will win two weeks (for two) in "magical, mysterious Morocco."
And more: 10 first-prize winners of RCA Dimensia Remote Control TV/Monitors, 50 second prizes of Casablanca Ceiling Fans, 250 third prizes of Yamaha Electronic Keyboards and 2,000 fourth prizes--leather luggage tags bearing the "Ishtar" logo.
Asked about all this hype for what undoubtedly ranks as this year's biggest theatrical fiasco (ticket sales were a paltry $14.3 million), RCA/Columbia Pics Home Video PR director Fritz Friedman said, "We think an exciting promotion should go with an exciting film."