The first two major network specials of the November ratings sweeps, CBS' "Echoes in the Darkness" and NBC's "Billionaire Boys Club," attracted large but far from spectacular-sized audiences, the A.C. Nielsen Co. reported Tuesday.
The conclusion of "Echoes in the Darkness" on Nov. 2 finished as the ninth most-watched program of last week, with the opening installment of "Billionaire Boys Club" on Sunday right behind it at No. 10.
In their familiar positions at the top of the prime-time chart were NBC's three consecutive Thursday-night comedies "The Cosby Show," "A Different World" and "Cheers."
The 1-2-3 finish for NBC helped propel the network to another win in the weekly ratings race and to a dominant lead after 11 days of the four-week-long sweeps period, during which the Nielsen and Arbitron ratings services conduct audience measurements for every TV station in the country. The stations then use those figures to set advertising rates for the months ahead.