WASHINGTON — Sen. Strom Thurmond (R-S.C.), a teetotaler, barked at "party animal" Spuds MacKenzie today, growling that the beer company terrier with one black eye is luring young people to alcohol.
Spuds has the lead role in a television campaign by Anheuser-Busch to promote Bud Light beer, and Thurmond charged that the "massive advertising and promotion campaign encourages youth to drink."
A large portrait of Spuds with the heading "original party animal" rested on an easel behind Thurmond as the 85-year-old senator thumped promotions for Bud Light. Thurmond also had with him a stuffed toy version of Spuds, a spinoff from the promotion campaign, along with T-shirts and other items.
The conservative said that despite protests, "Anheuser-Busch has no intention of curtailing the marketing of Spuds MacKenzie products. Toy manufacturers have been gearing up for what they expect to be record sales during the Christmas season."