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BRIEFLY

November 19, 1987

Adolph Coors Co. is scheduled to begin airing what the company says will be the most costly ad campaign in its history--a $200-million-plus combination of ads for Coors brand and Coors Light beers. The new ad campaign for Coors and Coors Light will feature a series of fast-paced vignettes. Some of the new Coors ads will include film clips of boxer Sugar Ray Leonard, and a spot for Latino television will feature clips of singer Richie Valens. The new slogan for Coors brand will be "The American Original."

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