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Hoag Memorial Hospital Picks a New Head of Development

November 24, 1987|LESLIE BERKMAN

James M. Greenfield Jr., 51, will join the staff of Hoag Memorial Hospital Presbyterian of Newport Beach next month as senior vice president for capital development and community relations.

Greenfield succeeds Suzanne Schwellenbach, who will continue as director of Hoag's cancer center fund-raising campaign until the end of January, after which she will devote her time to her private fund-raising consultation business.

Schwellenbach said Greenfield's first priority will be "to develop a strategic plan for fund raising for the hospital." She said the planning effort will probably focus on expansion of the hospital's heart surgery program.

Hoag's generates more money through its fund-raising efforts than most other hospitals in the state, generally providing half to two-thirds of the funds needed to pay for capital expansion and equipment, Schwellenbach said. The remainder of expansion costs are paid for with Hoag's operating revenues.

Greenfield, who has left a position as director of fund development at the Cleveland Clinic Foundation to come to Hoag, has 25 years of experience as a fund-raising executive. He began his career in 1962 as alumni affairs officer at UC Riverside. He has also served as director of corporate relations at the California Institute of Technology and as director of development for Claremont University Center.

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