Brent Musburger, reporting on CBS during NFL halftime breaks Sunday morning, gave viewers the results of the Skins Game, the made-for-television golf event that would be televised on a delayed basis on NBC later in the day.
Musburger informed viewers that Lee Trevino won $310,000, with $175,000 coming for a hole-in-one on the 17th hole.
A nice little promo for an NBC event? Not according to NBC.
Michael Weisman, NBC Sports' executive producer, was miffed, accusing CBS of trying to sabotage the NBC telecast by purposely eliminating the suspense for many viewers with the report. He called it "very selective journalism."
CBS spokesman Rick Gentile said: "We simply reported the results of a major sporting event when they were available to us. I don't see what the big deal is."