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December 04, 1987|DEBORAH CAULFIELD and RICK SHERWOOD | Arts and entertainment reports from The Times, national and international news services and the nation's press

If you look up into tonight's Southern California skies and begin having pangs of guilt over not contributing to KCET's semi-annual pledge drive, it's not your conscience--it's the Goodyear blimp. The company will be adding its airborne support to the public-TV station's fund-raising effort by flashing messages and a phone number to area residents for abut four hours. The drive, which ends this weekend, has raised nearly $500,000 for the local public television outlet.

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