LE MARS, Iowa — Jack Kemp was a winning pro football quarterback. He has a winning smile, a winning personality, a winning way with words and a winning grasp of issues conservatives hold dear--opposition to abortion and tax hikes, support for anti-Communist guerrillas and a Pentagon buildup.
Then why is he not even close to winning the race for the Republican presidential nomination?
"When I talk to people in the community, electability is a big factor," said Ron Geiger, chairman of the Kemp campaign here in northwest Iowa's Plymouth County. "They agree with Kemp philosophically but they're going to go with Bush or Dole because they think one of them is going to win. People want to be associated with a winner."
In a game where perceptions mold reality, Kemp, the bubbly Buffalo congressman with the feel-good ideology of Ronald Reagan and the blow-dry hairdo of John F. Kennedy, has so far failed to cultivate the winning image he needs to endear him electorally to die-hard conservative soul mates.
Squeezed Between Opponents
He is mired deep in the public opinion polls, caught in a squeeze between opponents with far better name recognition like Vice President George Bush and Senate Minority Leader Bob Dole on one side and, on the other, former television evangelist Pat Robertson, who has preempted much of the religious right support that otherwise might have flowed to Kemp.
Even Kemp's campaign coups have fallen flat. Last week he trumpeted the news that Tim LaHaye, an influential Christian right leader, had joined his camp instead of Robertson's. A few days later, LaHaye was bounced from the campaign amid charges that books he had written contained anti-Semitic and anti-Catholic passages.
Ironically, at the heart of Kemp's problems lies a quality he touts as a major asset--a slavish devotion to the economic, domestic and, until very recently, foreign agenda of the Reagan Administration. Kemp of late has joined the conservative chorus criticizing the intermediate-range nuclear disarmament treaty Reagan signed Dec. 8 with Soviet leader Mikhail S. Gorbachev.
Takes Credit for Tax Cut
But on most other issues, particularly fiscal concerns, Kemp may be Reagan's most lusty cheerleader. He proudly takes credit for the landmark 1981 tax slashing bill that became the centerpiece of Reaganomics. And he is quick to attack opponents--Dole and Bush among them--who have joined a growing chorus of politicians and economists edging away from supply-side dogma with veiled talk of tax hikes or so-called revenue enhancements to trim the deficit.
In its latest issue, the conservative National Review lauds Kemp as "the most plausible heir" to the Reagan legacy.
High praise indeed for a true Reagan acolyte but not necessarily good politics. The Iran-Contra affair, the stock market crash and other Administration stumbling have worn a little of the shine off the Reagan star even among staunch right-wingers. After Kemp spoke to Plymouth County Republicans recently at a dinner at Archie's Wayside Inn, campaign recruiter Stan Dickman acknowledged that the Reagan connection could make it hard for him to sell Kemp to voters.
'What's So Good?'
"Jack Kemp represents the Reagan doctrine," said Dickman, also a Le Mars city councilman. "People are going to start saying: 'What's so good about that?' It's an Administration that seems to lack direction. It can't even get its nominees on the Supreme Court."
Kemp seems undaunted by such fears. He reeks of Reagan-style optimism while other candidates preach sacrifice and belt-tightening. "He's an enthusiastic supporter of America," said Erma Christiansen, a Republican Party official in the Sioux City area and a strong Kemp enthusiast. "There's no gloom and doom from Jack."
At the Le Mars gathering, Kemp preempted pessimists by proclaiming that he saw "nothing wrong with America that can't be fixed" with a little fine-tuning. "Don't let anybody tell you we're going to hell in a hand basket. . . . There are no limits to growth as long as you don't put limits on the mentality and the potential of human beings, free societies, free markets. You're going to live in a golden age of opportunity."
More Reaganomics Urged
Kemp's solution to trimming the budget deficits that have spooked investors, battered the value of the dollar and rocked consumer confidence is more Reaganomics, more tax cuts, a steep slash in interest rates, fewer barriers to international trade and a return to a modified version of the gold standard.