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George Michael's Got 'Faith' and Lots More

January 14, 1988|PAUL GREIN

This is definitely George Michael's week.

The 24-year-old British pop star's first solo album, "Faith," jumps to No. 1 on Billboard magazine's national sales chart, ending a nine-week reign by the "Dirty Dancing" sound track. Michael's album is the first solo debut to top the chart since Stevie Nicks' "Bella Donna" in 1981.

The former leader of the bubblegum duo Wham! is also the subject of a highly complimentary cover story in the current issue of Rolling Stone magazine. The article hails Michael's LP as a "brilliant solo debut" and a "startling state-of-the-art dance album."

The odds against achieving these career milestones are long for any recording artist, but were particularly long for Michael, who was saddled just a year ago with a teeny-bopper image as a result of fluffy Wham! hits such as "Wake Me Up Before You Go Go."

The ease with which the bearded singer-songwriter has shed his bubblegum image has surprised industry insiders.

Rob Kahane, who has been involved in directing Michael's career since 1984, said that "all the odds were against something like this happening."

Sitting in the office of Lippman/Kahane Management in Beverly Hills, Kahane, 32, added, "If they had to lay money down a year and a half ago on him being successful, most people would have laid it against him."

In a separate interview, Freddy DeMann, who manages Madonna and Lionel Richie, compared Michael's emergence as a serious artist to Madonna's recent critical breakthrough.

"It's just a matter of growth," DeMann said. "Some people were dismissing Madonna after the first album and into the second album, but she's gotten more respect over the years. I think George is doing the same thing.

"Every artist has to grow and I think both of them have the innate talent to do it. There are others who don't and they fall by the wayside."

How has Michael been able to achieve this transformation in an industry where images, once fixed, tend to become frozen?

Kahane and partner Michael Lippman pointed to several factors: the controversy surrounding Michael's 1987 smash "I Want Your Sex," the broad-based success of his duet with Aretha Franklin on "I Knew You Were Waiting (For Me)" and the maturation of his video image.

It took the furor over "I Want Your Sex"--one of the most sexually explicit hits ever to crack the Top 10--to shatter Michael's bubblegum image.

Kahane noted, "That was a turning point in the way people perceive George Michael as an artist. It was the first time since I've been involved in George's career that people were asking serious questions about his music."

Lippman, 41, said that the uproar about the record "snowballed beyond our wildest dreams. The more radio stations refused to play it, the more people talked about it. It was the cause celebre of last summer."

Lippman--who has managed Melissa Manchester and Bernie Taupin for nearly a decade (and who unofficially managed David Bowie for four years in the '70s)--added: "The controversy over 'I Want Your Sex' helped create a reaction toward George that if the rest of the music (on the 'Faith' album) was as good, people would respond to it."

Though the controversy turned out to be good for the record--and for Michael's career--his managers initially were afraid that negative fall-out from "Sex" might hurt him. So they hedged their bets, and placed the song in the "Beverly Hills Cop II" sound track.

"We were concerned that people would overreact to it," Lippman explained, "so we decided to put it in a very safe environment (the 'Cop II' sound track), to take a little edge off it and to soften any kind of controversy."

Lippman's thoughts on the matter now? "There's nothing wrong with a little controversy," he said with a smile.

Michael's first single after the demise of Wham!--a duet with Aretha Franklin--was also designed to present a more mature image. The song was a smash on R&B and adult contemporary radio stations in addition to the Top 40 outlets that traditionally played Wham! records.

Kahane--who was Wham!'s booking agent before he began co-managing Michael a year ago--also pointed to the role of video in changing Michael's image.

"I think George has done a brilliant job taking his videos and his visual image to a more mature level than 'Wake Me Up Before You Go Go,' " he said.

Kahane winced when he recalled the teeny-bopper look of that 1984 clip: "C'mon--the guy was in shorts jumping around on stage with girls waving in the background."

What makes Michael's current success so striking is the fact that few former teen idols--Michael Jackson excepted--have gone on to enjoy credibility as respected record makers.

Kahane suggested that one reason that Michael has been able to buck the odds is that there were occasional moments in Wham!'s career when the duo--consisting of Michael and Andrew Ridgely--seemed to be more than a standard teen act.

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