YOU ARE HERE: LAT HomeCollections

SAN DIEGO SUPER BOWL XXII HOST : Sitting Pretty? Or Left Standing in the Cold, Cruel Whirl? : Ducat Dearth Duly Decried

January 14, 1988|MICHAEL GRANBERRY | Times Staff Writer

Ken Druck wants to go to the Super Bowl. As a trained observer--a clinical psychologist--he hopes to take in the "larger than life" atmosphere.

What he doesn't want to do is spend hundreds, much less thousands, of dollars for the chance.

"A lot of us are trying to rationalize how we're the host city, we own a piece of real estate in the stadium (as Charger season ticket holders), and here we are scrounging," said Druck, who lives in Del Mar.

Scrounging is the operative word.

One Rude Awakening

Scores of San Diegans, regardless of rank, profession or social standing, seem to be making the rude discovery that procuring tickets to this year's Super Bowl is no simple task.

The game, scheduled for Jan. 31 in San Diego Jack Murphy Stadium, was, of course, a sellout long ago. The only sure way of getting a ticket seems to be through an employee of a National Football League team, or by having high-placed connections in San Diego.

All sorts of people one would think might have tickets don't have and say they won't have because they just can't get them.

All are unwilling to pay scalpers' prices. Prices at local ticket agencies are running anywhere from $750 for end-zone seats to as much as $3,000 for 50-yard-line seats. The face value of all the tickets is $100.

"I'm ready to go into my two-minute drill," said Druck, a regular contributor to television's "Hour Magazine" as well as "The Oprah Winfrey Show." Druck is the author of the best-selling "The Secrets Men Keep."

Where to find list-price Super Bowl tickets seems to be the best-kept secret in America.

"I'm getting too old to picture myself running after tickets in front of the stadium," he said. "Scalping has become an institution. I would never pay $400 for something that might be a depressing experience. I'd pay it, and then my team would lose."

Might Turn to Ali

Druck, who said he's a friend of Muhammad Ali's, has even thought of calling "The Greatest" to see if he has tickets.

"The game is larger than San Diego," Druck said. "Very rarely do we host events larger than San Diego. It would be a lot of fun. . . . How many things happen here in a year that loom considerably larger than the city? We have to have an earthquake to get national news."

Dr. James C. Pietraszek, a plastic surgeon in La Jolla, said he "could never justify" meeting a scalper's ransom.

"I see this game as a prerogative of large corporate America," he said. "All the tickets are

bought up by large corporations as perks for clients or employees. They're willing to spend whatever it takes--I'm not.

"I'd like to be on the next space shuttle or fly the Concorde every time I go to Europe, but I can't do that, either. It's not that it's too expensive . . . I just can't rationalize doing it. Besides, the Super Bowl is usually boring. Serves all those people right to get a boring game."

Raymond Vecchio, an attorney in Hillcrest, has three football-fanatic brothers living in Cleveland. The Vecchios would spend almost anything to see their beloved Browns in their first-ever Super Bowl--but not $3,000 a ticket.

Family fanaticism is being tested.

"That's a little bit ridiculous," Vecchio said. "So, I've pretty much given up going to it. I'll have to be satisfied watching at home."

Shortage Is Assailed

Vecchio said he was disillusioned about how tickets are distributed.

"I don't understand why there's such a shortage," he said. "Apparently, these (ticket) agencies have them. How did they get them?"

Agents for scalpers claim to have "scrounged" for months, to use Druck's word, in cities across the country, hoping to line up even the prospect of tickets. They then buy from anyone who has them, paying huge prices themselves and later reselling those tickets at fees approaching "several grand."

Most say that even they never pay face value, thus the reason for the booming mark-up.

"I called a friend and he said tickets would be in the $800 to $1,000 range," said Dr. Barnet Meltzer, who specializes in preventive medicine. "I decided to shine it on. I don't mind spending $200 but any more is just absurd. I'll have a nice party at home."

Susan Lopez, a laboratory technician at Scripps Clinic and Research Foundation, has been a Charger season ticket holder for 13 seasons.

"I have no options (for getting tickets)," she said. "Unless I'm offered them through the (Charger season ticket holder lottery), I have no prayer. But I haven't heard, so I guess I won't. I heard season ticket holders were notified earlier this week. I wasn't notified.

"I'd like to go, but . . . I went once in L.A.--we bought from a scalper. I'm sure as the game draws near and the teams are determined, maybe we'll hear more. Maybe something will turn up when least expected. I realize I probably won't go. I will be interested to see the longtime season ticket holders who go or rather don't go."

It Took the Luck of the Draw

Los Angeles Times Articles