Rock music may give some people a headache, but it gave Anaheim Stadium something to sing about in 1987.
Three summer rock concerts--David Bowie, Bob Dylan/Grateful Dead and Ms. Ciccone--were big factors in helping the stadium make up for attendance lost last year after the Rams canceled a game and missed the playoffs, stadium officials said.
As it was, Madonna and the other rock attractions, plus "events such as motor sports, offset the game date lost because of the (National Football League) strike," said Greg Smith, acting general manager of Anaheim Stadium. That means they helped offset an estimated loss of almost 60,000, which is the average number of fans who attend each Rams game.
According to official estimates, the stadium's turnstiles clicked 3.9 million times last year as fans arrived to see 155 events, ranging from Angels games to automotive spectacles. That marked a 3% increase from the 1986 total attendance of 3.7 million when the Angels won the American League West divisional title and hosted three games of the American League championship series in Anaheim, Smith said.