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VALLEY ROUNDUP

2 Japanese Companies to Market Cherokee Goods

January 26, 1988

Cherokee Group reached separate agreements with two Japanese companies to market the company's shoes and develop retail stores in Pacific Rim markets.

Cherokee, a North Hollywood-based apparel manufacturer and retailer, said one agreement authorizes Suzuya, a major Japanese retailer, to use Cherokee's trademarks in developing stores in Japan, Hong Kong, Singapore, Taiwan and the Philippines. Cherokee already has 20 franchised or company-owned stores in the United States.

Cherokee also signed a licensing agreement that gives Nippon Rubber Co. exclusive rights to sell Cherokee's shoes in Japan. Nippon Rubber is one of Japan's biggest shoe companies.

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