Cheers and kudos for the series of articles on the hilarity of the Dreaded Sweeps Cycle on local television ("The Sweeps")!!!
However, as a perpetual student of the mass media, I'm a wee bit confused as to how many times per year we should head for the hills to avoid the titillating fare which local TV offers during sweeps weeks.
Dennis McDougal ("It's Wonderful, It's Disgusting, It's the Sweeps," Jan. 31) informs us that we will find shows such as "Nude Beach Accountants" and "Bikini Barbers" on local TV four times per year.
On the other hand, Howard Rosenberg warns us that we will be bombarded with "Celebrity Combat-Ready Swimsuit Shows" and other such meaningful topics only three times per year ("How About Sweeping This Under the Rug?" Feb. 1).