NEW YORK — Pan Am Corp. announced Tuesday that it has entered into an a joint tourism venture with Aeroflot, the Soviet airlines, to bring U.S. tourists to the Soviet Union.
Pan Am, which operates Pan American World Airways, said the partnership between the two airlines is designed to provide U.S. tour operators with easier access to air and ground facilities for travel to the Soviet Union. An estimated 100,000 Americans are expected to visit the Soviet Union this year, Pan Am said.
Pan Am's Commercial Services subsidiary has joined with Aeroflot to form the Soviet-Pan Am Travel Effort, or SPATE, which will market flights, hotels and other tourist facilities in the Soviet Union to U.S. travel agents and tour operators. The new entity will be based in New York.
Pan Am named James L. Fannan, an executive of a tour operator company and a former marketing official with Pan Am, as the managing partner for SPATE in the United States.