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MORNING REPORT

First Off . . .

February 12, 1988|JOHN VOLAND | Arts and entertainment reports from The Times, national and international news services and the nation's press

Acerbic comedian Joan Rivers announced Thursday that she is replacing Donna Rice as the print and TV spokeswoman for "No Excuses" sportswear. "It was a tossup between me and Lady Di. I guess the real princess won," Rivers says in the advertising campaign. Rivers, clutching her Yorkshire terrier, Spike, appeared at a news conference in New York, slipping off her black sable coat and modeling the company's jeans, denim jacket, white T-shirt and sneakers. Asked if she'd ever met Rice, Rivers quipped: "We don't run in the same circle." Asked how much she'd be paid, she replied: "They're dressing me and my daughter and the entire University of Pennsylvania." Her contract with the jeans maker runs a year. "And then," she said, "we'll talk." Rivers refused to comment on the progress of her $50-million libel suit against Gentlemen's Quarterly and columnist Ben Stein.

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