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GM Unhappy With Fortune Articles, Pulls 8-Page Ad

February 17, 1988|United Press International

DETROIT — General Motors Corp., unhappy over articles critical of the auto maker in Fortune magazine's Feb. 15 issue, said today that the company has pulled an eight-page advertisement insert scheduled to run in the publication this week.

The nation's top car maker said the decision to cancel the advertisement was made after reading a series of stories that included a critical article by former GM board member H. Ross Perot entitled, "How I Would Turn GM Around."

Jack McNulty, GM's vice president of public relations, said the cancellation was not intended to rebuke Fortune. "We think it's just bad business to run an ad in a negative environment," he said.

McNulty said GM may not advertise in Fortune "for a while."

GM was the largest advertiser in Fortune last year with 77 pages of advertising space, according to Advertising Age, an industry publication.

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