C. Itoh, a giant Tokyo-based trading company, said it has merged its three U.S. computer and electronics subsidiaries into a central headquarters in Irvine to become better known to American buyers.
The new subsidiary, which adds 50 employees to the existing work force of 75, is called C. Itoh Electronics. It brings together two electronics and digital products subsidiaries that had been based in Torrance and a computer subsidiary that was already in Irvine.
"We've been in the U. S. for 13 years, but we've been scattered. This is a unity move," said Mark Liebesman, vice president of marketing for C. Itoh Electronics. "This will give the customer one-stop shopping."
Through joint ventures with Japanese manufacturers, C. Itoh Electronics supplies personal computer terminals and laser and high-speed printers for use with larger IBM and Digital Equipment computer systems.