It's great to be a Trojan! USC recruits a football player by taking him into the Coliseum, piping crowd noise over the P.A. system and flashing his name on the giant message board.
In the past, USC has recruited other players who were either in awe of the horse, intrigued with the band or impressed by the cheerleaders. Is it possible that a recruit might be wooed to USC because of its academic program?