In reading "The Westside Real Estate Wars," I felt that a glaring omission was the concern for the buying and selling public. People rely on real estate agents to handle one of the most important financial decisions in their life. This places a tremendous responsibility upon the agent. Agents or companies that do not place a great emphasis on caring for their clients will not succeed in the long run.
I would like to have seen less emphasis on greed and more information on today's professional salespeople, who work long hours but who derive a great deal of satisfaction in knowing that they are serving the public well.
FOUNDER AND PRESIDENT, FRED