WEST COAST women may tend to wear their hair longer and their skirts shorter than their East Coast counterparts, but when it comes to makeup, most Southern Californians avoid extremes.
Even in Los Angeles, the newest warm-weather looks are not dependent on a suntan. According to high-fashion makeup experts, the desirable complexion is natural-looking but glistened with opalescent powder and warmed with a very gentle pink or pale coral blusher.
For the first time in several years, colors for eyes and lips are in balance; neither overpowers the other. The California version of this balancing act calls for muted colors. A New York woman reaches for black mascara; an L.A. woman chooses brown or gray. A Parisian might wear one of the brightest new hot pink lipsticks--Chanel's Laser Pink--but the choice here is Chanel's Soleil Mirage, a pale pink enhancement of natural color. Christian Dior's Clematis, a vibrant shade of rose, is softened with Dior's Subdued Light lip gloss. Terry, international makeup artist for Yves Saint Laurent's YSL Beaute line, suggests that a touch of pressed powder worn over No. 62 Deep Coral will temper its intensity to achieve the West Coast look.
Light strokes of subtle color create toned-down, provocative eyes, says Lori Hegedus, Shiseido L.A. training director. Using colors developed by the firm's international image creator, Serge Lutens, Hegedus smoothes together blue, purple, pewter and gold until just a hint of tint remains.