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Ad Agency Blues

March 20, 1988

As a member of the Los Angeles advertising community, I take exception to some of Richard Kelly's comments.

That Kelly finds it "laughable" that Los Angeles is portrayed as a world-class ad center and that "there simply isn't the resources and professionalism in Los Angeles to the extent that there is in New York" most likely is not the reason why Scali, McCabe couldn't cut it in Los Angeles. The resources are available. Further, to say that Los Angeles lacks professionalism conveys a blatant misunderstanding of the word.

Perhaps the reason that Kelly was unsuccessful here is due to a lack of ability to locate the resources and respect the professionalism.

CLIFFORD M. SCOTT

Los Angeles

The writer is a vice president of Scott Lancaster Mills Atha, an advertising firm.

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