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Credit Card Use

April 09, 1988|Clipboard researched by Rick VanderKnyff, Susan Greene, Henry Rivero, Deborrah Wilkinson / Los Angeles Times

Credit card use in past 12 months for Los Angeles and Orange counties.

MAJOR BANK CARDS

Make of Hold Use Card Card Card Visa 45.8% 43.2% MasterCard 34.7% 32.3% American Express 11.8% 11.1% Discover 2.9% 2.6% Diner's Club 1.2% 1.0% Other card 2.7% 2.3% Don't know/ 5.2% 2.4% refused reply

STORE CARDS

Make of Hold Use Card Card Card The Broadway 25.8% 19.8% J.C. Penney 22.2% 16.3% Sears 21.6% 16.5% May Company 21.5% 17.1% Robinson's 14.0% 9.4% Bullock's 12.3% 9.7% Mervyn's 12.1% 9.8% Nordstrom 10.3% 8.3% Montgomery Ward 9.6% 6.5% Buffums 4.1% 2.9% Fedco 2.9% 2.2% Neiman-Marcus 2.5% 1.9% Other card 4.1% 3.1% Don't know/ 3.8% 4.6% refused reply

Total exceeds 100% due to multiple responses.

Source: Los Angeles Times Marketing and Research

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