PepsiCo. says it has bought the first commercial time sold by Soviet television to a non-Soviet company.
Five minutes of Pepsi commercials--two of which feature Michael Jackson in his first appearance on Soviet television--will air May 17-21 on the broadcasts of a five-part series, "Pozner in America."
The soft-drink company expects 150 million Soviets to tune into the show, a satellite hook-up between KING-TV in Seattle and Moscow featuring Soviet commentator Vladimir Pozner speaking with Americans on subjects ranging from their attitudes about the Soviet Union to family life in the United States. The series will run one week before the Moscow summit of President Reagan and Soviet leader Mikhail Gorbachev.
"Pepsi was the first American consumer product sold in the Soviet Union so we wanted to buy the first commercial offered to a Western state," said Barry Holt, director of public affairs for Pepsi Cola International in Somers, N.Y., on Thursday.