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The Whole Truth

June 05, 1988|Pat H. Broeske \f7

Her-Ex film critic Dave Ehrenstein panned "Rambo III." But Tri-Star found a silver lining--and pulled an Ehrenstein blurb for its ads: " 'Rambo III' blazes across the screen. An action movie machine out to give its audience a bang for its bucks."

So Ehrenstein called Tri-Star's NYC office, demanding his name and his quote be excised.

"They told me they'd have someone 'objective' look over the review--and that they'd get back with me the next week," Ehrenstein told us.

Instead, Ehrenstein went right to the top--calling Victor Kaufman, pres and chief executive officer of Columbia Pics Ent. Kaufman was out, but a message was related.

Within minutes, the ad folks called to say that his "Rambo" rave would be dropped--"A matter of setting the record straight," said Ehrenstein.

Tri-Star's eager ad department also culled "accolades" from other largely negative "Rambo III" reviews--including those of Newsweek's David Ansen and our Michael Wilmington.

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