They compared Oxnard to Miami, St. Moritz, the Emerald City and Atlantis.
They praised its harbor lights, strawberries, beaches and "undiscovered charms." Then came the allusions to paradise.
Participants in the monthlong contest for a new motto for the perennially maligned city trotted out "Oxnard, This Side of Eden" and "Surfside Paradise" and "Eden (e-den), n., see Oxnard."
But the five judges of the contest, sponsored by the Oxnard Convention and Visitors Bureau, opted for a slogan that conjures earthier images.
"Oxnard . . . Kissed by the Sun, Hugged by the Sea" was unveiled Wednesday as the city's official slogan.
Its creator, a 40-year-old medical secretary, said she wasn't surprised when her slogan won.
"My teen-age kids loved it," said Barbara Hensley, an Oxnard resident for 12 years. "And, if it passed their scrutiny, I knew it would make it."