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Philip Morris Advertisement

July 13, 1988

The full-page ad is a most ridiculous attempt at pressure propaganda. Are smokers and the tobacco industry now becoming outright bullies?

Pick any group of substance addicts, be it those on nicotine, caffeine, alcohol, amphetamines, or illegal drugs. Any one of these user groups have potential to wield a tremendous amount of financial power should they choose, but for what reason?

A problem exists when users of any substance become a threat to the life and/or health of others. When a person using alcohol or illegal drugs harms another, that person is subject to a fine and/or imprisonment. But when a smoker or a group of smokers contribute to the ill health or discomfort of others the worst thing that happens is that they are prohibited from smoking in particular areas. So what's the beef?

If smokers want rights and respect they can earn it as individuals and as a group by showing more concern and consideration for their fellow human beings and the environment we share. You win respect by showing respect, not by making threats like the Philip Morris ad projects.

MEREDITH M. WEISCHADLE

Redlands

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