"You can't run enough ads to erase the cloud that all of this has put over the car. We decided that we needed something emphatic."
--Robert Reichert, an Ohio Suzuki dealer, explaining why a group of dealers are offering a $1-million life insurance policy for free to people who buy or lease the Samurai sport utility vehicle, which was deemed dangerous by Consumer Reports.
"We want to send a signal early on that these issues are important to the organization."
--Thomas Piper, a Harvard Business School professor, on why the graduate school is starting to require all of its new students to take a three-week course in ethics.
"All those people who have been adding home-equity loans to other debts are in for some bad news."
--Paul Getman, a consultant with the WEFA Group, on the impact of the increase in the prime lending rate to 9.5% from 9%.