Jay Michelis, NBC's West Coast vice president for corporate and media relations, died Saturday of unknown causes. He was 50.
A resident of Pasadena, Michelis worked for NBC for 30 years. The executive, who began as a page in 1959 at the NBC Studios at Sunset Boulevard and Vine Street, was in charge of all corporate communications on the West Coast, other than advertising and promotion.
A native of Livermore, he was an honors graduate of San Jose State University. In 1968, he won divisional honors in the U.S. Surfing Championships at Huntington Beach.
Brandon Tartikoff, president of NBC Entertainment, said Michelis "was a one-of-a-kind act. . . . He lived his job and he was superb at it."
He is survived by his parents, John and Eileen Michelis of Livermore.