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Television's Treatment of the Olympics: Race for the Gold

September 25, 1988

Tell me, have I been watching Olympic competition or marathon advertising? The commercials received perfect 10s . . . every five minutes.

Obviously NBC overpaid for its coverage rights, and we the viewers are the victims of the bad judgment. . . . It is equally obvious that return on investment is the only factor in the mind of NBC.

CRAIG M. UHL

Newport Beach

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