In scanning the "mayo map" (Book Review, Dec. 4, review of "The Clustering of America"), I question the divisions. To my knowledge as a native Californian, Hellman's Mayonnaise is not sold here. Our overwhelming favorite, possiby made by the same company, is called Best Foods Real Mayonnaise.
Editor's Note: Best Foods CPC International Inc. confirms that Hellman's Mayonnaise and Best Foods Real Mayonnaise are the same spread. West of the Rockies, the label says Best Foods; east of them, Hellman's.