"When you have had your fill of TV's tabloid talk shows--Geraldo's satan worshipers, Oprah's weight loss, Phil's transvestites--it is nice to know that you can escape to the common sense tranquillity of 'Hour Magazine' and its affable host Gary Collins."
So began the letter from Collins' publicity agent Dec. 7.
Although the show had recently "undergone a bit of a face lift," including a title change to "Gary Collins' Hour Magazine" to give it a more personal touch, the publicist added there was no change in the show's "core objective: to consistently inform and entertain without forcing kids to leave the room and without anyone shouting at you."
Eight days later in a midseason surprise, comparisons would no longer matter. After 8 1/2 years, Group W Productions told Collins that "Hour"--seen here on Fox's KTTV Channel 11 at noon--was being taken off the air. The last show is Jan. 20.
From a high of 154 stations across the nation in mid-1986, the program had dropped to 104 stations. "Stations were focusing on different program forms," Group W President Derk Zimmerman explained, "and, frankly, that's not compatible with Gary's style. . . . Gary Collins is a terrific guy, always has been, still is. . . ."
The clear implication was that Zimmerman was talking about program forms so successfully marketed by Phil Donahue, Oprah Winfrey and Geraldo Rivera.
The irony is that until he got canceled, Collins and his show hardly got noticed. No one, after all, would ever toss a chair in the air on his "Hour" and break his nose.
Collins apparently lost out by being too nice. To some viewers his "tranquillity" translated into dull. As TV Guide sniped last spring, "This is the TV talk show that poses the burning question: If host Gary Collins were any more low-key, would he still register a pulse?"
It is, of course, precisely that kind of blandness that works so well for the 50-year-old picture-book-handsome Collins as master of ceremonies on the "Miss America Pageant" and on the annual National March of Dimes telethon co-hosted with Mary Ann Mobley, his wife of 21 years, who was Miss America 1959.
To Collins, who has no apologies for his "soft, service information" show, the real irony is that his last week on the air is all about tabloid TV, and that he was told of the show's demise while taping shows on that theme. Another change "Hour" producers had instituted to keep up with its competitors was having assorted "theme weeks."
"I don't think there was any question in anyone's mind how the changes in the marketplace and the format out there had rendered a program like ours, which was extremely innovative in a sense when we started, kind of old news," Collins said slowly over a recent lunch at Trumps.
He laughed as he recalled the coincidence of the tabloid theme. "It seems that the viewing public and producers of those programs have tapped into this insatiable desire for stronger formats, stronger issues, stronger confrontations, a stronger examination of subject matter and reality subject matter. And that was never 'Hour Magazine.'
"So times change," Collins continued affably, "and you have to look way back in the woods to not see that the trend's coming."
And what does he think of this trend? "I'm fascinated with some of the stuff. I cringe a little at some of the subject matter. . . . I won't give you any specifics, but I have a reaction as a human being that 'Gee, that was a little far. That was a little too close to the bone.' "
Collins gave the impression of choosing each word with the same care he gives to his appearance. Not a color, pattern or sandy hair flecked with gray was out of place. He insisted that he is neither angered nor worried about the cancellation, but "excited" about the "opportunities." He had "some great meetings" with unnamed producers that very morning. Besides, he is the kind of guy who "always sees the glass as half-full and never half-empty."
About the only note of wistfulness cropped up when Collins noted that "Hour's" ratings in November had gone up a full Nielsen point, meaning 900,000 more viewers. "So we really felt we were on the upswing," he said.
Asked why he didn't do anything to accommodate the trend, Collins replied simply and without rancor: "Because our show was never that kind of (tabloid) show, nor am I that type of host.
"Each host has had a very individual personality and that's what separates him from the rest of the crowd," Collins went on. Asked to define himself as a host, Collins said without hint of a boast that he was "inquisitive, sensitive, caring, likable, non-confrontational ."
"I don't think all television has to be on that hard edge," Collins added. "The thing that's always separated what I do has been the confrontational element. You always knew when you watched our show, it wasn't there. That's basically not a part of my character."