Jack Roberts, one of the founders of the Carson/Roberts advertising agency and later an executive at Ogilvy & Mather after the two firms merged, died Friday at his home from a long-term respiratory illness. He was 68.
Roberts, who was born in Portland, attended the University of Washington and the Art Center School in Seattle before serving five years as a pilot with the Army Air Corps during World War II.
In 1947, Roberts formed the Carson/Roberts agency with ad man Ralph Carson, which grew into Los Angeles' largest advertising firm until it merged with Ogilvy & Mather in 1971. Among his clients were Gallo wines, Gates Learjet, Mattel, Max Factor and Baskin-Robbins.
During Roberts' tenure at Carson/Roberts, he was involved in a high-profile advertising campaign in Eastern newspapers to persuade the Brooklyn Dodgers to move to Los Angeles.