NEW YORK — NBC's telecast of the Fiesta Bowl football game between national champion Notre Dame and West Virginia on Jan. 2 drew a 17.0 national rating, the highest of any bowl game this year, the network said.
Playing opposite the Fiesta Bowl, ABC's Rose Bowl had a 10.8 rating, lowest in the television history of the game, NBC said.
The rating means an average of 17% of all U.S. TV households were tuned into the Fiesta Bowl, or about 15.4 million households.
"The Fiesta Bowl, of course, was for the national championship, and it was the highest-rated of the year, facing what traditionally is the highest-rated bowl game," NBC research specialist Gray Seamans said. "And we beat it handily--by 57%."